"Beyond 40º South is no law. Beyond 50º South no God."
19th Century Whalers' saying
Between no law and no god lies the land of the long white cloud. 47º South is one of the most awesome parts of New Zealand. For active lifestyle retailer 47º it is a sacred place and a source of inspiration.
Extreme, exhilarating and enticing, 47º is where life is lived.
We art directed photography for 47º on location in Switzerland and in the studio in London. Also, we designed brochures, signage, clothing and an e-commerce website.