Product Design 2012
For Buona, a redesign of in-store packaging was the perfect opportunity to enhance and update the Buona image in the eyes of their customers. Aside from the mouth-watering food itself, these packages were the next essential aspect to leaving a good taste in the customer’s mouth.
Our primary objective was to not only clean up the packaging, but to also cement the role of our new branding elements in the minds of Buona’s most ardent patrons. An updated palette, bold colors and subtle texture shows the Chicagoland area that Buona is alive and thriving…Come and get it!
Our primary objective was to not only clean up the packaging, but to also cement the role of our new branding elements in the minds of Buona’s most ardent patrons. An updated palette, bold colors and subtle texture shows the Chicagoland area that Buona is alive and thriving…Come and get it!
