Spotify is a music platform that gives people recommendations on what music they may like based on their listening history. To communicate this function in a fun social way, Spotify launched a Twitter campaign where people could tweet using the hashtag #絵文字で音楽発見 along with three emojis that describe their music taste, in order to have Spotify tweet back with a song recommendation.
To promote this campaign we created a series of eight short clips that take emojis and brings them to life in a musical way.
Art Director : Marek Okon, Sam McCluskey
Designer : Marek Okon
Animators : Takahashi Ohashi, Marek Okon, Shane Lester
Designer : Marek Okon
Animators : Takahashi Ohashi, Marek Okon, Shane Lester
Sound Design : Masataka Odaka
Executive Creative Directors : Tota Hasegawa, Mikey Farr
Account Executives : Ai Kawasaki
Account Director : Takemi Sakairi
Executive Creative Directors : Tota Hasegawa, Mikey Farr
Account Executives : Ai Kawasaki
Account Director : Takemi Sakairi
Agency : Wieden+Kennedy Tokyo
Client : Spotify Japan
Client : Spotify Japan
