The University of Tulsa was charged with the task of making JC Penney more appealing to women, ages 25-34, while still retaining their current demographic.
After exhaustive research, which showed that JC Penney was perceived as old, outdated, and out of touch with their target market, the "We Get It" campaign was formed. The goal: to show that JC Penney understands the 25-34 demographic and their ever-changing lives, that from the first job to the first house, JC Penney is there for all of their needs. In short, We Get It.
After exhaustive research, which showed that JC Penney was perceived as old, outdated, and out of touch with their target market, the "We Get It" campaign was formed. The goal: to show that JC Penney understands the 25-34 demographic and their ever-changing lives, that from the first job to the first house, JC Penney is there for all of their needs. In short, We Get It.
BOGO was one of the key pieces of the campaign. we created two viral videos parodying recent All-State insurance commercials, playing to the idea that BOGO is, essentially, insurance for children's clothing. One of the videos, a parody of the "Good Hands" campaign, is below.
