Lester's Camp
Bringing you the joy of Camp through a stress-free e-commerce experience
Bringing you the joy of Camp through a stress-free e-commerce experience
Lester's NYC is a local mom and pop company that has done business selling the latest fashion trends for over 60 years. Working with Alexander Interactive's Design, UX, and Dev teams, we worked to simplify the shoppcamp experience and help parents understand the needs their children will have for sleepaway camp. I worked on the visual design of the Camp subsite under the creative direction of Megan Widman and Seth Whitton, referencing camp signs, the outdoors, and summer.
Homepage hero on Lesters.com
Camp landing page with category essentials, checklist, and personalized items
A Camp guide to answer your questions
Flyout menus for items to shop by
Answers to commonly asked questions
A common camp checklist, divided by boys and girls
Specially marked Camp items would appear throughout the site
