Bangarra - Terrain Tour

The objective of this brief is to create a new brand identity for the Bangarra Dance Theatre for their regional tour “Terrain” with a contemporary approach, this brand identity will be applied to assets that will aide in the promotion of this tour such as post cards, a CD and packaging to go along with these assets.

The logo derives from the meaning of the word Bangarra "to make fire" and is represented with some mark making I experimented with, the textures I have used in the packaging and postcards are from photos I took of gumtrees which represent terrain in an abstract way allowing the user to sort of come up with their own ideas of what it could be.