The difference between a pharmacy and a drug store is more than a name. While a pharmacy is cold, clinical and sterile, a drug store is a warm, empathetic harbor of good advice and helpful people.

Rite Aid began as a drug store in 1962 but grew into a chain pharmacy. It is now indistinguishable from its competitors and rapidly falling behind them.

So, how do you nurse a sick drug store back to health?
By engaging a target of young, urbanite families.
By creating a warm environment with modern conveniences.
By repositioning them as your friendly, knowledgeable neighborhood drug store.

Rite Aid. It’s good to know better.

Note: This is only part of the project. The full thing can be seen on my website here.