A visual guide to the world's most famous distillery.
Founder of the famous Jack Daniel's distillery in Lynchburg, TN.  This bronze statue of the company founder stands in front of the cave containing the natural spring from which all of the water for the distilling of Jack Daniel's famous whiskey is taken.
The visitor and welcome center on the campus of Jack Daniel's distillery.  Tourism centered on the world renowned whiskey is a major source of income for the nearby township of Lynchburg, TN.
Lobby of the distillery welcome center with a statue of Jack to greet visitors.  The visitor center houses a museum of vintage distillery technology and a shop where personalized gifts may be purchased.
Jack Daniel's distillery, nestled in the wooded hills surrounding Lynchburg, TN.  They make a tremendous effort to limit environmental impact and to exist harmoniously with their natural surroundings.
With natural spring waterways protected and routed through campus it is evident that Jack Daniel's distillery is serious about conservation and environmental responsibility.
Big Bertha - This Massive  two story high mash cooker is where the ingredients that make Jack Daniel's whiskey truly great are brought together for the first time.
Making the perfect whiskey is no simple process.  Conditions during production are intensely monitored and controlled with technology that would seem at home in any science fiction film.
Charcoal mellowing vats are one of the hundreds of steps that impart that distinctive flavor to Jack Daniel's whiskey.
More of the natural spring waterway routed through campus.
One of the many cozy breezeways located on the distillery campus.
barrels being filled with raw whiskey in the fill room of Jack Daniel's distillery.
Filled barrels awaiting transport to warehouses for maturation.
A typical warehouse where the barrels of Jack Daniel's whiskey are stored during maturation.
A field of warehouses all holding thousands of barrels of Jack Daniel's whiskey at various stages of maturation.  The system runs like clockwork, and on any given day you can see new barrels being warehoused while those that have reached maturation are taken out for bottling.
A rick of stored whiskey barrels.
One of the largest water towers in North America, built to store the natural spring water from which Jack Daniel's is distilled.  An insurance policyagainst the unlikely event of temporary disruption of the spring's natural flow.
Matured whiskey waiting it's turn to go to bottling.
Whiskey being dumped, blended, and filtered.
Jack Daniel's being bottled.
The Jack Daniel's single barrel bottling line labeler.
The single barrel tower - this tower represents the number of individual bottles of Jack Daniel's single barrel whiskey that comes from each barrel.  At around $10,000 purchasing a single barrel is a bargain that comes with your name on a wall plaque permanently displayed in the bottling facility.
Jack Daniel's office, preserved since his death in 1911.
Jack Daniel's gravesite is complete with an open air sitting area where visitors can stop and enjoy a drink of fine Tennessee whiskey with the world's most famous distiller.
Back cover - close up of the single barrel tower display.
Photo Book
Published:

Photo Book

The goal of this project was to create a documentary style photography book. The subject I chose for this assignment was the Jack Daniel's distil Read More

Published: