The most dangerous time for a woman in an abusive relationship, is ironically, when she decides to leave.
So how does POWA get information to these women?
Friends and neighbours don't want to get involved. There's embarrassment and self-blame when a woman admits it's happening. And on top of it, it's very dangerous.
So, we partnered with Nine West to create this brochure as a way to pass information onto those women, without the men knowing that she was getting help and becoming empowered.
So, we partnered with Nine West to create this brochure as a way to pass information onto those women, without the men knowing that she was getting help and becoming empowered.
Awards:
D&AD in Book
Silver Loeries