SHOES THAT TALK
ALDO Shoes & Accessories
ALDO Shoes & Accessories
This campaign for Aldo Shoes is focused on re-branding and changing the shoe-shopping experience. Through mobile, interactive and augmented reality applications, this campaign creates a two-way communication between the shopper and the shoe.
By scanning the prints, the user will be directed to a downloadable Aldo augmented reality app which will enable the user to interact with the prints, get more information about the shoe, reserve sizes, post to social media outputs and track the shoe down.
Upon entering the store, user will receive a text from the shoe they wish to purchase and will be directed towards an interactive surface with which they can gather more information about their shoe. The surface also enables users to call for assistance, and purchase on the spot. The purchases can then be posted to social media outputs to notify friends about the purchase.
