Ads and storyboard for prospecting the fashion account Forum. We did a couple of presentations with a generic approach and a segmented celebrity print campaign. The first ads were on Brazil and the second batch was a little more black & white. I usually do a couple of options, just small graphic details. It's like having weapons of choice before the presentation. All photos are from stock for layout usage.Some of the faces are not the ones described in the text. But what the hell, these were a lot better. If the campaign got approved we'd have fun putting everything together. Ads 3 has product placement and a big F on top of everything. Like that one better. If I can remember now the briefing was "show something more brazilian".

Storyboard

Ads 2

Ads 3