Dockyard Coffee Co. is a fictitious brand that began with my dream of a sophisticated coffee shop that invited customers to a luxurious time. The aroma of richly brewed coffee that surrounds you, taking you back to the old world where the glamour and excitement existed around the cafes, and the exotic feeling of coffee beans being shipped across the ocean to arrive to your palette. High-end and classy, yet a sense of relief and warmth as though you walk into your own home.

I did multiple sketches of ships to figure out a simplified form of a ship to become the logo after several other typographic design directions. The color palette was chosen to convey a warm, old world feel. The materials that were chosen in the packaging were all simple and rough materials but with the intent to bring forth the warmness of the brand. Letterhead system and business cards were also designed on parchment like paper to keep a consistent feeling of the old world.

This project was chosen to be shown in the UCLA Extension Student Show (May 2012) and the AIGA EMERGE Show (May 2012) where it was rewarded with the Certificate of Merit.