Focused on an innovative multi channel management, the online store marc-cain.com presents a coherent and a chosen range of Marc Cain goods visually. The look and feel of the website forms itself: very planar and architectural which is analogical to the corporate style and brand website. All products are presented in video clips which include all views and make the line of goods more tangible and the outfits virtually vivid. Close ups give the user a firm sense for materials and the flow of the textures. The customer gets specific recommendations and styling tips with those magazine-like depictions, which can also be ordered immediately.