Chicken Hub were looking to challenge the traditional expectation of what the Australian takeaway chicken shop should be. They wanted to create a brand and an environment that not only embodied the passion evident in the quality of their recipes and food, but which did so in a clever and feel-good way. The visual solution communicates the owner’s love for their craft, whilst lines of copy on packaging and takeaway menus speak to the customer and instill the brand virtues of passion and quality.