Grant Rushmere approached LLdesign in 2013 to create the artwork for his new and exciting range of BOS Energy Drinks - based on his existing ice tea formulae, but with a twist.
The flavours were new and exciting, needing something eye catching to compete with other natural energy drink brands. The metallic cans provided the perfect base for the existing BOS brand guidelines; taking an already graphically interesting look and feel and elevating it to new levels of 'bling'.
I was tasked with aligning the new look to BOS guidelines, designing new flavour icons, while also ensuring that the packaging was within the legal regulations of local and international markets.
The BOS branding is printed on beautiful gold and silver cans.
The beautiful graphic elements of the cans create a visually interesting wallpaper on the shelf when grouped together.
