BOC Life Renaming

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Bank Of China - Insurance

BOC Life wants to rebuild its image and aware public the new name. The new name is more clear and shorter than before. The insight seems like our human name: people called your nickname seems get closer with you. Just like your family, they called your nickname instead of full name as they are so closer with you and love you forever. Thats why using this insight in whole campaign：「愛得更親近」