An identity system for the President’s Design Award 2011 — Singapore’s highest honour accorded to designers and designs from all design disciplines. 

The 2011 theme, Multipli-City, celebrates the multitude and diversity of talents, ideas and designs. It recognises the ‘multiplier effect’ the award has on the recipients, their designs and the community. Most importantly, it emphasises the role that Singapore has played as a creative hub for design talents. 

The identity and concept is translated to multiple platforms, ranging from publication design, outdoor/online promotional materials as well as exhibition design.