A branding project based on semiotics, the study of signs and symbols. The system utilizes graphic vector symbols and indexes to translate the harm that plastics and the Great Pacific Garbage Patch hold for the environment. The connotation of the sharp lines should be a harsh reminder of how plastics suffocate and harm wildlife in the oceans. The Ocean Cleanup Project is an actual organization dedicated to removing the plastics from the ocean, which is why I specifically chose to link them for the branding.