365 +1
Simple idea. 2016 year is a bissextile.
Usually people think that bissextile year gives them tough time. Because the winter is longer. One more day of a cold wind and early sunset.
Usually people think that bissextile year gives them tough time. Because the winter is longer. One more day of a cold wind and early sunset.
But Megafon wants to change it. Megafon says: "It is just one more day. One more day of life. One more cozy morning. One more kiss. One more dawn. One more cup of nice coffee. Use it. Live it. Feel it. And share it with the people that you love. This one day. And every day. We will give you that possibility. Possibility to be closer".
Every calendar has unique USSD code to activate a present for user's mobile phone. After activation user will have additional 1 GB data or 24 sms or 24 minutes to his tariff.
Every month user gets notification that he has a new bonus to share his thoughts with people he loves and a reminder to turn the calendar page.
Idea (Images, Copyright)
Art direction
Production
Post-production
Production supervision
Layout
Lettering
Art direction
Production
Post-production
Production supervision
Layout
Lettering
