Superhero Brand Connections
MFA Thesis Exhibition, December 2011
MFA Thesis Exhibition, December 2011
A logo can be one of a hero's most defining assets. While not an all-inclusive representation of the brand, its symbol—an icon of strength, justice and hope—resonates with the audience. A brand, just like a superhero, lives and breathes. Although represented visually by a single mark, a brand's essence is truly defined and comes to life through a brand's actions.