A campaign designed and built for Kurt Geiger who were releasing a new line of shoes, costume jewellery and accessories. “Everything but the dress” was what their wider campaign was called.

A stand alone site which was linked to from Grazia editorial and display. We created a drag and drop style builder. Users would select casual or smart dress and then accessories they would choose to up-style the dress. They would be entered into a competition. All the items would link to their online store to be purchased.

Once the competition was decided and drawn we ran a post campaign element which showed the most popular styles as well as Kiki’s choice,  Grazia editorial and model.