Niel Lee's profile

Don't worry, be happy!

Don't worry, be happy!
台灣上班族每天有六萬的想法,有百分之八十是負面的。快樂販售部駐點在城市流動據點,提供上班族快樂方法。
快樂方法以有趣的圖像搭配台灣職場議題,應用於咖啡杯套等產品上,希望能減少上班族每天的負面想法。
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Many thoughts which a person has in the course of the day are negative. Don’t Worry, Be Happy intends to counteract this tendency. It is the guiding principle for this eye-catching design of chocolate packaging and cups. It is intended to appeal to office workers and have a positive effect on them. A total of six different motives in the style of a cartoon character are offered to choose from – each of them can be found on the chocolate wrappers as well as on the cups.
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2016 德國紅點傳達設計獎 | 包裝設計
Red Dot Award 2016 
Winner Packaging Design
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統籌企劃 / 視覺設計 |   李世斌   Shi-Bin Li (Niel Lee)
平面設計 |   楊秉翰  Bing-Han Yang
插畫設計 |   陳俞佐  Yu-Zuo Chen   張淨  Ching Chang



Don't worry, be happy!
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Don't worry, be happy!

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