THE CHALLENGE
Develop a new global brand to represent a range of innovative new BBQs developed in collaboration by Australian manufacturer Everdure, and renowned culinary magician, Heston Blumenthal.
THE SOLUTION
With such distinctive, minimal product design, the brand’s design DNA was cast. We interpreted this design palette into a clean brand identity that stands apart in a category rife with design excess. We drew inspiration from the product vents to create a distinct pattern language, which also represents the distinctive grille marks left on food after barbecuing. The brand expression features smokey, moody photography inspired by charcoal cooking, and pops of colour reflective of their use on product. We worked with partners to develop a rich bank of video and photographic content with Heston firmly in the spotlight.
WHAT WE DID
- Brand strategy
- Brand architecture and naming
- Brand identity
- Packaging design
- Advertising
- Launch event concepts
- Photography art direction
- Video content art direction
PHOTOGRAPHY
Tim Jones (Aus)
VIDEO PRODUCTION
Stepping Stone Media (UK)
