In Brazil, you can donate the tax rebate of your purchases.
During Christmas week, every time people tweeted the word “bought” they received a personal reply congratulating them on their purchases and suggesting they donate the receipt to Santa Casa Hospital.
A simple action, with low costs, which reached 5,000,000 people in just one week and raised over US$ 500,000 to build a hospital for Santa Casa.
Client: Santa Casa Hospital
Agency: Y&R Brazil
Creative Director: Rui Branquinho, Flavio Casarotti
Concept | Art Direction: Natan Magalhães
Motion Graphics | Art Direction: Dalton Uehara
Illustration: Henrique Polisel
During Christmas week, every time people tweeted the word “bought” they received a personal reply congratulating them on their purchases and suggesting they donate the receipt to Santa Casa Hospital.
A simple action, with low costs, which reached 5,000,000 people in just one week and raised over US$ 500,000 to build a hospital for Santa Casa.
Client: Santa Casa Hospital
Agency: Y&R Brazil
Creative Director: Rui Branquinho, Flavio Casarotti
Concept | Art Direction: Natan Magalhães
Motion Graphics | Art Direction: Dalton Uehara
Illustration: Henrique Polisel
