IBM LinuxONE
Centerline Digital helped IBM launch a new server brand into the market named LinuxONE. As the Executive Creative Director on the project, I helped lead the team in the creation of a brand expression, core messaging, content strategy and several digital assets. I also wrote the copy for this LinuxONE anthem animation which became one of the most popular IBM videos of all time on youtube. None of this would've been possible without the tight collaboration betweeb the IBM team and the talented group at Centerline including John Kaplan (Creative Director), Simon Lavit (Art Director and 3D artist), Mandy Geiselman (Interactive Designer) and Michael Mercer (Animator of the Anthem Animation). The campaign helped catapult the new brand into becoming one of the most recognized server platforms in just a few months.
