Fox Sports / NASCAR
The new year triggered Fox Sports’ search for a fresh, new look for NASCAR on Fox. We were absolutely honored, and excited, when their team requested a pitch from us. The creative challenge was to interpret the legacy and spirit of the Fox Sports/NASCAR brand into a dynamic, graphic solution driven by bespoke typography and motion. We ultimately devised a multi-dimensional treatment that captures the power, unpredictability, grace and beauty of NASCAR.
The new year triggered Fox Sports’ search for a fresh, new look for NASCAR on Fox. We were absolutely honored, and excited, when their team requested a pitch from us. The creative challenge was to interpret the legacy and spirit of the Fox Sports/NASCAR brand into a dynamic, graphic solution driven by bespoke typography and motion. We ultimately devised a multi-dimensional treatment that captures the power, unpredictability, grace and beauty of NASCAR.
Services Rendered
Concept
Design
Animation
Concept
Design
Animation
