Nike Digital Stylist
Touch table concept design
Touch table concept design
The concept of the Digital Stylist for Nike retail stores was to encourage shoppers to create their own style using the seasonal range of Nike clothes and shoes displayed on the touch screen. Shoppers could move each item around the screen, view info on the item, and then "love it" which would add it to the "Own Your Style" tab. When tapping on the "Own Your Style" section, the unique clothing collection could then be e-mailed to the shopper's personal address.
An example of a shoe once tapped on showing more information, different view options and different colours. The user can also use the slider below the shoe to cycle through all the other shoes in the seasonal range.
The Own Your Style section showing the collection of items viewed and "loved" by the user
