Ambi Pur “Supersize Pop-Up”
Ambi Pur visualises its fragrance’s impact through a pop-up poster.
We promoted the new Ambi Pur “Pink Flower” Room Spray by installing oversized pop-ups behind doors in public spaces. The pop-ups released the floral fragrance whenever someone entered or left, giving people a first-hand experience of the amazing scent.
Client: Sara Lee Household & Body Care Germany Product: Ambi Pur, Pink Flowers Room Spray Agency: Jung von Matt AG, Germany Creative Directors: Jacques Pense, Michael Ohanian Art Director: Nicole Grözinger Copywriter: Oliver Flohrs Artist: Sarah Illenberger Photographer: Attila Hartwig Account Manager: Kristin Schombel
ADC Germany: 1x Gold, 1x Finalist ADC Europe: Finalist ADC New York: Bronze
Clio Awards: 1x Bronze, 1x Finalist London International Awards: Finalist
Clio Awards: 1x Bronze, 1x Finalist London International Awards: Finalist
