Dansonn Beats is a Los Angeles native music producer that offers high-quality instrumentals to a wide variety of major business and hip-hop industry legends. Dansonn's goal was to simulate a rhythm by connecting every capital letter throughout his mark. Legibility concerns shifted our exploration toward developing unique ligatures that reflected the same concept.

Although the above execution is a personal favorite, we pushed forward with the following variation and hit it with some subtle gradients, adding some dimensionality and helping it to read as if it's almost pulsing.

You can check out Dansonn's incredible catalogue and learn more by visiting his website.

 www.dansonnbeats.com