During an internship with ad agency VML in 2012, I was tasked with kicking off branding efforts for a web series hosted by a notable sports beverage company. This program highlighted endurance athletes and tracked their rigorous training regimens to better understand what it takes to practice, fuel and compete like a pro. 

Despite warm internal reception, the 'IE' competed too much with the main brand mark, so we refocused toward a type solution with minimal visual elements. Unfortunately, my internship concluded prior to the mark's completion, but remnant's of it's influence were retained in the branding's final state.