Elfie the cleaner - Estrella Bleach Christmas Campaign
Web Art Direction and Game Design
BRIEF
To create a Christmas campaign, fresh, nice, and interactive for the bleach, Estrella which:
- Collecting of registrants of database through a proposal of notoriety
- Loyalty of the users
- Ability to become viralCONCEPT
Elfie, a lazy elf of Santa Clause is the main character of the videogame in which you have to clean the chimneys where Santa Clause leaves the gifts on Christmas Eve.
The player has to utilize the cursor from the keyboard so that the elf can be placed inside the chimneys leaving the walls well cleaned before time runs out. Once registered, the three best classifed in the ranking win a prize. The game can be shared on Facebook, Twitter or by email through a Christmas greeting. The promotion also will be used through a campaign of mailing and banners.Logo
Characters
Web
Animation
Newsletter
Banner
