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Bēhance

Abercrombie & Fitch Annual Report

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  • 2009 Annual Report // Abercrombie and Fitch

    This project was to re-illustrate the conventional annual report to a moresophisticated, design driven booklet. The qualities of thebrand--classy, sexy, cool, sophisticated, adventurous, andAll-American--are expressed throughout the book, while the financialand importantinformation is still maintained and structured for clear legibility.


    Wood textured paperfor front and back cover, binding consists of Japanese stitchedthreading to support the classic, sophisticated, trendy, All-American,and nature-inspired feel of the brand - the inner fiber of Abercrombieand Fitch. 10 x 7 inches