Philly Fuel Co is a dynamic group of planners, artists, and designers dedicated to promoting microalgae as a viable alternative energy source. As the graphic designer I designed the logo, and guerrilla marketing materials by utilizing my knowledge of combining analog and digital techniques. I also collaborated with the group to synthesize key messaging, brainstorm approaches to display information, and execute all visual materials to be included in the Philly Works' Qualities of Life exhibit at the Art Alliance. The goal of the exhibition is to raise public awareness about the capabilities of algae derived fuel and its ability to reduce dependency on the current drivers of domestic fuel and foreign oil.
Informational posters created for the Summer 2012 Philly Stake, outlining some key facts about the benefits of microalgae.