Lu
Print Campaign
Print Campaign
To promote awareness of the Lu brand's Le Petite Ecolier (literally translated to "the little schoolboy") cookies, we put the schoolboy front and center to show how irresistibly satisfying these chocolate covered treats can be.
Headline: "Bonjour, Cookie."
Copy: "Fill your mouth with a generous chunk of chocolate layered over a fine French biscuit. Le Petite Ecolliere. What part do you like best?"
Copy: "Fill your mouth with a generous chunk of chocolate layered over a fine French biscuit. Le Petite Ecolliere. What part do you like best?"
Headline: "Oh Oui."
Copy: "Fill your mouth with a generous chunk of chocolate layered over a fine French biscuit. Le Petite Ecolliere. What part do you like best?"
Copy: "Fill your mouth with a generous chunk of chocolate layered over a fine French biscuit. Le Petite Ecolliere. What part do you like best?"
Headline: "Le Yum."
Copy: "Fill your mouth with a generous chunk of chocolate layered over a fine French biscuit. Le Petite Ecolliere. What part do you like best?"
Copy: "Fill your mouth with a generous chunk of chocolate layered over a fine French biscuit. Le Petite Ecolliere. What part do you like best?"
