Max New York Life Insurance (Now, Max Life Insurance) is a leading Life Insurance company in India that provides the best & affordable Life Insurance services & policies. A 360 campaign was launched to convey two significant messages: they are our truthful advisor (Campaign 1: Aapke Sachche Advisors) and about their name change transition (Campaign 2: Wahi log, wahi company...sirf pehachan nayi) on both digital and traditional media.
I was involved in the ideation, creation and execution of two microsites, web videos, banners, innovative page takeovers, social media activation and Facebook games/apps. Apart from these digital tasks, I was also part of the scripting and production of Max agent videos across 3 cities (Delhi, Mumbai and Bangalore).
I was involved in the ideation, creation and execution of two microsites, web videos, banners, innovative page takeovers, social media activation and Facebook games/apps. Apart from these digital tasks, I was also part of the scripting and production of Max agent videos across 3 cities (Delhi, Mumbai and Bangalore).
The master commercial done by Ogilvy & Mather, New Delhi. This primary property to be extended to the digital medium, was our mission...
MAX LIFE INSURANCE - SHOWREEL
A quick snapshot of all that was done for the 'Aapke Sachche Advisors' campaign and the result
A quick snapshot of all that was done for the 'Aapke Sachche Advisors' campaign and the result
Max Life Insurance - Name Change Story
When Max New York Life Insurance changed to Max Life Insurance, a slick and engaging web video was scripted and executed to inform the new and existing customers.
Campaign 2: Microsite
http://www.maxlifeinsurance.com/AapkeSachcheAdvisor/default.aspx
http://www.maxlifeinsurance.com/AapkeSachcheAdvisor/default.aspx
YouTube Channel with Agent Videos
http://www.youtube.com/user/maxlife/videos?view=0
http://www.youtube.com/user/maxlife/videos?view=0
A dedicated YouTube Channel to host all the agent videos and the name change story.
Yahoo Page Super Takeover
Involved in the process of conceptualization, writing and execution. An interactive page takeover on Yahoo homepage. Once a user clicks on the banner, the entire page is flooded and at this moment, the flooding section's news flip to bad advice. E.g. Cricket turns to Match fixing, Feature stories too change.
YouTube Masthead
A YouTube masthead on the launch of the digital campaign. Doubled as an interactive game where users need to smash the bad advice for good, in a given time.
Network Web Banners
Facebook Apps/Games
Part of the digital strategy involved two significant Facebook activations, for which I helped conceptualize and write content. One, a social game 'Shoo the bad advice away'. And another, a FB app with a pack of 50 fun E-cards called 'Honest Advice Generator' which was shared and sent like wild fire.
Shoo the devil called bad advice
Honest advice generator
