GUASA EVA - Cerveza Artesanal
The goal was to give the beer with a unique personality, rebellious and kind of freaky; matching its consumers. This was achieved by custom styling each of the beer collections (divided by its quality and price), with a touch of humor and irony, using a different technique and aesthetic for each one of them.
The first product line makes use of political correctness as a theme, modifying commonly used beer type names
The labels say:
- It's not blond, it has a pigmentation deficiency
- It's not red, it's only in a state of fear or insecurity
- It's not black, it only has a lack of luminosity
The first product line makes use of political correctness as a theme, modifying commonly used beer type names
The labels say:
- It's not blond, it has a pigmentation deficiency
- It's not red, it's only in a state of fear or insecurity
- It's not black, it only has a lack of luminosity
Easy going and fun, it is a unique design, with a subtle humor. Also, because of the diverse techniques used, it becomes a very open system that allows you to launch new lines of product, joined in their attitude and character.
