Entry level smartphone for Indian customers. As the cost was low so challenge was to design phone with minimal design elements to keep up with the brand design language.
Horizontal lines were introduced on the battery cover as a design element. These orizontal lines were kept on top & bottom so as to balance the design. These lines were introduced with help of tooling with no additional cost.
Due to the price constraint we had to keep the A cover non painted. But we introduce this circular pattern in bottom of front cover(A cover) to accentuate the design.
