Amplify — Young Blood
In Spring 2016 Amplify Launched their Young Blood initiative – an exhaustive exploration of modern British youth culture. Over six months they ran a detailed quantitative survey of over 2,500 13-25 year olds, generating more than 7,000 hours of interviews and resulting in a white paper, a seven-part film series, an array of talks and panel discussions, and a companion book.
We worked closely with them to develop a cohesive identity for the whole initiative, and handled the design and oversaw production of the 148 page book which ultimately served as a summary of the entire project. Finished with a bellyband wrapped around the UV Spot varnished cover and printed on two different stocks to separate the main content from the creative profiles of the nine key influencers, the book highlighted key stats, quotes and findings from the research, presenting them alongside beautifully shot portraits of a diverse cross-section of British youth by acclaimed photographer Joshua Gordon.
