Faith Young's profile

City Race Event Campaign

Faith Young
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Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
This City Race advertising campaign promoted an urban team race around Melbourne that would be guided by app. Utilising QR codes, navigational skills and intellect, it would be open to the community to enter. Raised money would be donated to local charities for a good cause. 
Conceptual work
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
This campaign was designed for a well-known community group who needed a strong identity and event to change their popular perception. Based on the four compass points and the use of flags for orienteering, this concept references the city race event itself, which requires navigational principles and QR codes to complete it. 
City Race kit
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
City Race Signage and Advertising
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
Website Design
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
Desktop website design
Advertising Campaign event promotion Street Signage digital design Web design collateral Repetition identity Event Campaign Signage
Mobile responsive design 
City Race Event Campaign
Published:
Faith Young's profile

Owner

Faith Young's profile
Brisbane, Australia

City Race Event Campaign

This brief required a total rebrand of a well-known, pre-existing organisation who wanted a complete image change. We designed a full campaign an Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives