Seagram's Ginger Ale GTBU Campaign
Social Media + Digital Campaign
Social Media + Digital Campaign
We launched a social presence for Seagram's Ginger Ale by creating a campaign around their tagline: It's Good To Be You. By shortening it to an acronym, GTBU, we made Seagram's Ginger Ale relevant in the social space. Our efforts included a Facebook Page, a Facebook photo stamp app, and an online banner ad campaign. As a result of our community management, Facebook App, and banner campaign, we gained over 8,000 fans in under 2 months.
Seagram's Ginger Ale Facebook Timeline Page.
Seagram's Ginger Ale Facebook Page.
Seagram's Sparkling Seltzer Water Facebook Page.
GTBU Photo Stamp Facebook App Landing Page.
Stamped GTBU Photo posted on user's wall.
Banner Ads driving to Facebook App.
Banner Ads driving to Facebook Page and Facebook App.
