NORTH OF CENTER
44 North Vodka Branding
In 2004, 44° North Vodka began with a simple objective: to achieve a smooth and distinctive taste by distilling directly from 100% Idaho-grown potatoes or Brundage Winter Wheat blended with Rocky Mountain Spring Water. To flavor the vodka, 44° North used only all natural Mountain Huckleberries and Rainier Cherries. To reposition itself in the market, 44 North Vodka needed new branding elements, website, ads, and packaging to further distinguish itself as a premier independently produced Idaho potato vodka.
Playing off the rugged independent spirit of Idaho, the “North of Center” brand direction positioned 44 North Vodka as rugged, authentic, and yet refined. This was implemented across a new website, ads, posters, and even down to unique packaging for 44 North’s exclusive cocktail onions.
Reflecting the DIY origins of the company, the response to the campaign among brand fans and followers has been enthusiastic with strong requests for promotional items from the online store as well as increased demand for wider 44 North Vodka distribution.
Client: Wyatt Zier LLC.
Agency: Drake Cooper
Art Direction/Concept: Jennie Myers
Writing/Concept: Sean D. Young
Brand Manager: Dylan Amundson