A wonderful twist to the run-of-the-mill scratch card, Uninor scratch n' win poster with free talktime concealed on the palm of a hand was inspired by an age old South Indian belief –Ullankai sorinjhal kasu varum (An itchy palm brings riches with it). Customers all over Kerala and Tamil Nadu got the chance to scratch the posters, whenever they walked into a Uninor Store!

Cochin Ad Club Pepper Awards 2011 - Silver