Each year the c de c (Creative’s Club) selects one of the most representative studios in Spain to design the SPANISH ADVERTISING ANNUAL. This year we have had the great honour of being appointed to design the 17th edition of this annual.
This book forms a part of the encyclopedic tradition for two reasons: firstly, as an unifier of content by nature, and secondly, because of its symbolic value as an object. It works in affective terms; it is bouth nostalgic and obsolete, and it is also a milestone: an object whose function is to represent a precise moment in which distinguished individuals or teams have been awarded.
Since c de c commissioned us the annual as a reference book, its design should facilitate the task of finding things. Therefore we have designed indexes for each section specifying the name of the piece and its award, making it simpler to find a specific project without having to browse through the whole book.
The usage of production details gives the annual a modern yet classic appearance, the holographic foiled edges plus the black-over-black stamping transform this book in a contemporary interpretation of the longevity of the encyclopedia.
We decided to give importance to the jury —not only to the president but also to the specific jurors— so we commissioned over twenty individual portraits to TEDDY IBORRA.
For the cover, spine, and section dividers we have commissioned a series of drawings under the premise of the creation as the concept, illustrated by the artist MARC O’CALLAGHAN.
Using cultural keys to create an object-based book.
Learn more at Córdova Canillas
