I recently had the pleasure of my profession and hobby colliding in a big way! I was blessed with the opportunity to work hand in hand with the founder of Rod-N-Bobb's, who is a long time inventor of innovative fishing tackle products. Initially hired to do patent illustrations and package design, I soon found myself doing a complete brand overhaul and complete site revamp. I have had the joy of shepherding many successful products from idea through conceptualization and testing, all the way through pitching them and earning incredible placement with the top big box stores and sporting goods retailers. I have had many competitors tell me that my branding and retail packaging is the best in the fishing industry.

Please visit bobbers.com to see the revamped site and the many brands of fishing tackle that I had the joy of helping bring to market.