CLIENT: Adidas Basketball
Live Installation and VR experience for the Adidas Level 3 basketball camp (#LVL3) at Planet Hollywood in Las Vegas, NV, the Houston Galleria Mall in Houston, TX and the Seventh Letter Art Gallery in Los Angeles. Built for the Gear VR and YouTube360, this James Harden VR experience leveraged the Two Big Ears SDK for robust ambisonic sound and included an immersive custom built and programmed haptic system with wind and floor effects tied to specific moments in the film. The VR experience officially kicked off the Project Harden social campaign (@projectharden) and provided a sneak preview of James Harden's upcoming shoe release.
CREDITS //
CHRIS NEFF // EXECUTIVE PRODUCER
SARAH DILEO // PRODUCER
PATRICK GUNDERSON // CREATIVE DIRECTOR
CLAY WEISHAAR // CREATIVE DIRECTOR
CHRIS KALISZEWSKI // PRODUCER
JULIA SOURIKOFF // HEAD OF VR
MITCHELL STAMPER // DESIGN
