Becoming a blood donor? Download the app 'Give blood'.

Print campaign to recruit especially young adults to donate blood.

The stopping power of an iconic and disruptive image of a smartphone looking like a blood bag.

Print: Direct respons ad.

Your blood saves lives. Become a blood donor. Download the app.

App: Donate blood with sense of urge and possibility to schedule an appointment.

Outdoor: spectacular bus stop advertising with audio: Our bloodline.