Hazer Baba / Packaging Design
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Student work.
Packaging Design.
Position Statement :
Hazer Baba is not the first who do this Turkish delight, they are follower but nowadays they are one of the international brand of Turkish delight and export over more than 40 countries. And they want to keep the traditional and original taste of the Turkish delight in the meantime they didn’t compromising today’s high standard of food safety. Their brand image is a very traditional way of Turkey style in their packaging.
Compare with Ali Muhiddin Haci Bekir and Lokum Istanbul, Hazer Baba is the first who using modern equipment and manufacturing process, which strictly being loyal to time-honoured Turkish delight recipes. By innovative packaging starting from weights as little as 125 grams up to 454 grams and with the support of very appealing designs, Hazer Baba was able to revolutionize the global marketing and distribution of Turkish delight.
box and paper bag design
label and small box design
sketch and pattern
Thanks for appreciated.
