Toronto-based photographer, Aric Guité is using art directors’ Instagram photos as inspiration in his new self-promo campaign. Knowing that every art director has received hundreds of photographers’ postcards in the mail and that almost every one ends up being thrown away, we created the world’s first Instagram promo – #CollabWithAric.
The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo as inspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @collabwitharic, with each art director tagged along with a caption asking to collaborate. Together, the photos create an entirely fresh and one-of-a-kind promo piece that is unique to each art director.
The idea began with Aric making a list of his top 30 art directors. He combed through each of their Instagram feeds and selected one iconic photo. Using the photo as inspiration, Aric shot a second photo that complemented the subject matter. The two photos were then posted to Aric’s feed, @collabwitharic, with each art director tagged along with a caption asking to collaborate. Together, the photos create an entirely fresh and one-of-a-kind promo piece that is unique to each art director.
To date, virtually all of the art directors have responded either on Instagram or through email. And incredibly, nearly 20 percent have hired Aric to collaborate on their latest projects.
