Topper for market aisle endcaps. Because this is an annual education event, I used imagery of a chalkboard and illustrations made to look like they are chalk on larger material to enhance that feeling. The main elements consisting of papaya, cotton, corn, canola, soybeans, squash, and alfalfa leaves are deemed high risk crops for genetically modified organisms. This helps people ask the question what are the most common GMO crops and to know that they are plentiful and must be considered when making food purchases.
The word "Butterfly" was hand lettered then digitized for reproduction. The type and icons are vector based then filtered in Photoshop with a chalk-like feel.