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MAA- Mother’s Absolute Affection

Poster designed for MAA campaign
MAA-Mother’s Absolute Affection'’ is a nationwide programme launched in an attempt to bring undiluted focus on promotion of breastfeeding and provision of counselling services for supporting breastfeeding through health systems.
The programme has been named ‘MAA’ to signify the support a lactating mother requires from family members and at health facilities as well as her community to breastfeed successfully.
The design was Inspired from the vedic quote : "Matha Pitha Guru Deivam”.
A Mother is the name of the heart that loves deeply,and hands that serve tirelessly.
A mother becomes complete, when she breastfeeds her child.She has to be loved, respected and protected.
MAA- Mother’s Absolute Affection
Published:

MAA- Mother’s Absolute Affection

MAA-Mother’s Absolute Affection'’ is a nationwide programme launched in an attempt to bring undiluted focus on promotion of breastfeeding

Published: